What is Your Personal Brand?

Wikipedia defines personal branding as "..the ongoing process of establishing a prescribed image or impression in the mind of others about an individual, group, or organization." In a nutshell, it's how you present yourself and/or your business to others online.

Your online presence often precedes you, many times before even meeting someone. By having relevant, professional photos for places like your company website, LinkedIn, and social media, you are helping to shape and control the impression you make on the web.
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Bill is a Leadership Coach, and helps CEOs of Fortune 500 companies like Apple, American Airlines, and MGM Resorts by helping them grow their leadership abilities. 

After we finished in the studio, we went to the Bishop Arts District in downtown Dallas for some photos that showed more of the city. I love the reflections we get from the buildings.

Our last stop was at a "WeWork" office, where we rented an office space for an hour. It was up high in one of Dallas' high-rises, so we not only had some fun office settings to use, but we also got to go out on the balcony. Bill's website, LinkedIn account, and social media accounts all look absolutely incredible now. His images make him seem warm, inviting, and professional. 

What are your photos saying about you? If you would like to refresh your personal brand with some Portraits, I would love to hear more about how you dream of being photographed.